| Inventory |
Available space for displaying ads, like on websites or in media |
| Impression |
The number of times an ad is displayed in front of viewers |
| Revenue |
The total income generated from advertising activities |
| CPM |
CPM stands for "Cost Per Mille".CPM calculates the cost that an advertiser pays for every 1,000 ad impressions on a website or advertising platform |
| CTR |
CTR stands for "Click-Through Rate" in the context of online advertising. It is a metric used to measure the effectiveness of an online advertising campaign. CTR is calculated by dividing the number of clicks an ad receives by the number of times it has been shown (impressions), and then multiplying the result by 100 to express it as a percentage. |
| Completion |
"Completion" is often associated with "Completion Rate.". In online video advertising, the completion rate measures the percentage of viewers who watched the entire video ad |
