Skip to content

Evolution and Differences

1. Video Ad Serving Template (VAST): Evolution and Differences

1. VAST 2.0: Initial Standardization Features:

  • Introduced in 2008.
  • Supports both static and flexible video ads.
  • Standardized the distribution of online video ads.

2. VAST 3.0: Expanded Capabilities and Enhanced Flexibility Features:

  • Released in 2012.
  • Supports various resolutions and video sizes.
  • Improved measurement and performance tracking capabilities.

3. VAST 4.0: Extended Support and Advanced Integration Features:

  • Appeared in 2016.
  • Supports interactive ads and enhanced user experiences.
  • Increased flexibility in ad management.

4. VAST 4.1 and Future: Enhanced Support and Industry Connections Features:

  • Ongoing research and development to meet the challenges of an increasingly complex video advertising industry.
  • Integrates new standards and advanced technologies.

Conclusion:

  • The VAST standard has continuously evolved across versions to meet the diverse needs of the online video advertising industry. Improving flexibility, supporting new features, and optimizing performance have made VAST an essential tool for effective deployment of video ads online.